Start-up / Seed investing

Timing is everything.

Michael and Esther write $100K–$300K seed checks into founders who are obsessed with building products the world actually needs. Our capital follows discipline, creativity, and execution.

We back founders who:

  1. Think like the end-user designing products people love so much they naturally want to share.
  2. Solve one meaningful problem every week using limited resources speed matters more than perfection.
  3. Focus on building systems with the right talent because one exceptional player can replace ten average ones.
  4. Keep products simple but seamless they must flow, save users time and money, and add joy to life.
  5. Obsess over distribution great products die without smart, creative ways to get into users' hands.
  6. Measure what truly matters track the metrics that reflect adoption, retention, and love, not vanity numbers.
  7. Prototype fast and kill faster if something isn't working, pivot or cut without hesitation.
  8. Protect cash like oxygen operate lean, stretch every dollar, and turn scarcity into an advantage.
  9. Recruit believers, not employees bring in people who'd work on the mission even if the money disappeared.
  10. Turn users into evangelists the best growth is when customers sell the product for you.

We're sector-agnostic because innovation doesn't fit into neat boxes. As public market investors and traders, we know how companies compound value over decades.

We don't just invest in companies. We invest in founders who have the courage and timing to change the world.

Esther and Michael

Ready to partner with us?

If you're a founder building something the world needs, let's talk about how we can support your journey.

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